Reduce the headache around measuring sustainable practices.
Sustainability is proving to be more than a buzzword in agriculture, especially for food crop producers. Eighty percent of consumers are in favor of supporting sustainable practices in agriculture, which leads to value chain partners expecting more from their supply chain. Sustainable practices do more than contribute to product marketability. They also support long-term success on the farm and potential cost savings by optimizing resource requirements.
The downside? Understanding where to start can be complicated, and reporting is labor-intensive. That’s why Syngenta developed the Cropwise™ Sustainability app.
Cropwise Sustainability helps improve insights to a grower’s productivity without sacrificing efficiency. It enables growers to differentiate themselves in the market, improve their sustainability practices and save time on reporting. It is available as a mobile app and free to download on iOS and Android devices.
Growers can review insights on which practices are working and ways they can improve based on the Sustainable Outcomes in Agriculture standard. Recommendations are tailored to their specific operation based on the information they enter during setup. If they’re part of a participating community, growers can view a leadership dashboard comparing their performance to the rest of the community of growers. Value chain partners can similarly view anonymized, aggregated data on their growers and identify areas of improvement to discuss with their suppliers. If growers choose, they can share their info with value chain partners.
Creating reports that are useful for retailers and value chain partners can be time-consuming without the app, but they need information that can help them better understand their various grower customers’ operations. Cropwise Sustainability helps streamline reports for retailers or value chain partners within minutes by using data they’ve already entered when setting up the app.
Initial setup for growers takes an hour, and annual updates only take about 25 minutes. From there, all the app’s key features are available to them.
Cropwise Sustainability has more than one thousand users across the country. Syngenta partners with organizations to bring the app to a wider audience, reinforce data security and provide new features to users.
In 2024, Syngenta partnered with the Potato Sustainability Alliance, a group of growers, supply chain partners, non-profit organizations and advisers working to advance potato sustainability. Thanks to this partnership, just under half of the potato product in America is produced by growers using Cropwise Sustainability.
Cropwise Sustainability and all the tools associated with the Cropwise integrated farm management platform are Ag Data Transparent certified, addressing data security concerns growers may feel about tools that require them to enter proprietary information. Growers can feel confident that they maintain ownership of their data.
The Cool Farm Tool (CFT), a globally recognized carbon quantification tool, is integrated into the app. CFT enables growers to easily measure estimated greenhouse gas emissions on their farm. Growers can pair their CFT results with the Cropwise Sustainability insights and recommendations.
These partnerships empower growers to unlock opportunities for their operations without spending hours behind the computer. Growers are already at the forefront of sustainability. Tools like Cropwise Sustainability help drive that progress forward and help growers tell their sustainability story.
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