Tech & Research

AG in :60 — From Potential to Proven

Name: AG in :60 — From Potential to Proven | Syngenta Thrive
Uploaded: 2026-09-14
Duration: 1 min 22 s
Description: It takes 17 years on average to bring a new active ingredient to market — here's why. Watch us break down the entire process in one minute.

It takes 17 years on average to bring a new active ingredient to market — here's why.

September 2026 | By Syngenta Thrive

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New active ingredients can make a big splash when they hit the market, but the process of getting them there is a lot more complicated than you may think.

In this episode of AG in :60, we break down the entire process of taking an active ingredient from potential to proven in just one minute.