Farm Operations
Real Fields, Real Results
The Better Yield is the Better Deal™ In Action initiative gives growers a low-risk opportunity to trial top products and build partnerships on their own ground.
September 2026
| BY By Syngenta Thrive
3 Min Read
The Better Yield is the Better Deal™ In Action initiative gives growers a low-risk
opportunity to trial top products and build partnerships on their own ground.
The Better Yield is the Better Deal In Action initiative gives growers a low-risk way to trial performance-driven products on their own fields.
Each trial tests a Syngenta program against a grower’s typical lineup so they can see the Syngenta difference — in their fields, on the yield monitor and in the ledger.
But the initiative yields more than data. Better Yield is the Better Deal In Action is the start of a partnership that helps support growers season after season.
Each trial tests a Syngenta program against a grower’s typical lineup so they can see the Syngenta difference — in their fields, on the yield monitor and in the ledger.
But the initiative yields more than data. Better Yield is the Better Deal In Action is the start of a partnership that helps support growers season after season.
It starts with a conversation
Every trial is built around the grower’s operation. Programs are tailored to the individual farm — not one-size-fits-all. Syngenta reps work with growers to identify product lineups unique to their needs.- Field history & conditions
- Crop type & pressure points
- Yield goals & priorities
Put it to the test
Growers run a Syngenta program alongside their current lineup while farming as usual to compare performance.- Normal operations
- Trial products applied
- Ongoing rep check-ins
Support when it matters most
Reps stay connected throughout the season — helping monitor conditions and respond when challenges arise.- Field visits
- Disease & pest monitoring
- Fast decisions
Ben Van Roekel (also known as agriculture influencer @iowANFarmer) says that his rep, Zack Leist, was on the farm every few weeks. When disease pressure took a turn, they knew the fields, knew the products and most importantly, knew what to do.
Zack says it’s about opening the door to long-term success, and
it’s the most rewarding part of
the experience.
It's not over after the trial
The support doesn’t end at harvest. The Better Yield is the Better Deal In Action initiative helps build lasting relationships between growers, retailers and reps.- Trusted local support
- Shared insights & learning
- Ongoing guidance
Results that drive what's next
Real performance leads to real decisions. Seeing local results firsthand gives growers confidence moving forward. In a post-trial survey, 88%* of growers said they’d use a Better Yield is the Better Deal product the following year.
You can see local results firsthand by exploring our interactive map of Better Yield is the Better Deal
In Action trial data. Find your region, click through individual trials and see which products earned their place in real programs, on real farms.
*Syngenta survey of grower participants (n=23) in the 2025 Better Yield is the Better Deal In Action on-farm trial initiative, conducted in AL, GA, IL, IN, IA, KY, MI, MS, MO, NE, NC, OH, SC, TN, TX, WI, 2025.
Syngenta product provided at no cost to Better Yield is the Better Deal In Action trial participants.
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